Let's target your ideal customer with:

  • Custom content, such as articles for your organization’s newsletter or magazine – print or online.

  • Web content, including blog posts, long-form articles, landing pages, about us, and other other web pages.

  • Research and writing, such as white papers and by-lined thought-leader articles for submission by company executives.

  • Marketing collateral and PR materials, including press releases and brochure copy.

  • Branded content or native advertising copy.

  • Rewriting.

Other skills to help you reach and convert customers

  • SEO best practices – I know how to write content that will help you be found in online searches.

  • Ideation – If you struggle with developing marketing content that will engage readers, I can help you find fresh ideas.

  • Editing and proofreading – Sloppy spelling and grammar will turn buyers off. I’m an expert at AP style, but I can easily follow any house style you use.

  • Tone – I can write in your unique brand voice, matching any style from near academic (used for the International Directory of Company Histories entries I wrote) to super-casual.

  • Email newsletter design and distribution – If you have a mailing list of interested customers, an email newsletter is a a good way to stay in touch and keep your brand in front of them. I can write, design and distribute your email newsletter.

    Sandy John | Personal finance writer | content marketing writer